enthus, 2023
Corporate brand identity
Winner of the iF design award 2024 in branding & communication
The dynamic grid element relates to fast data transmission in the IT sector.
Combined with the yellow marker, the design element highlights and prioritizes the message in a matter of seconds. Four independent software and IT companies joined forces under a new company and name ‘enthus’ - short for enthusiasm. The brand inspires employees, emphasizes what is important and communicates the clear value of this new organisation.Within six months we created naming development, brand and communication strategies, developed an overarching visual language and corporate language, created a brand design portal and designed and implemented an internal brand launch event.
In collaboration with Hannes Drensler, Nadine Gerloff & David Steinhardt.
Future Mobility Lab, 2023
Editorial design & idea at Ligalux
In collaboration with fischerAppelt & University St. Gallen
The study worked with 20 households in Berlin (GER), Hamburg (GER), St. Gallen (CH) and Zurich (CH) to find out which factors individuals use to make their daily mobility decisions and which framework conditions can positively influence them. The challenge was to find a concept that conveys the topic of mobility while retaining the scientific character of a study.
Implementation with Nadine Gerloff, Nicole Vetter, Marleen Heine.
© Universal Music
Gangstarella #Teamcapi Pizza, 2021
Branding & social media content
Universal Music, Berlin
Together with international food producer Freiberger and Universal Music, Capital Bra launched the Gangstarella #teamcappi pizza. Across the frozen food market in Germany, this pizza was the first product to have been created by a musician. With the iconic New York pizza box design, the different varieties (beef salami, vegetables and tuna), stand out from the other packaging in the market. The product was marketed via a hyped and target group-oriented Instagram channel.
In collaboration with Elena Langenbach, Jan Voss, Mara Hogrebe, Gesa Rusch, Alexandra Schotten, Phuong Dao.
Pronova BKK, 2022
Corporate Identity
iF design award 2024 in Branding & Communication
Health insurance must feel simple. With this conviction, Pronova BKK will differentiate itself in the statutory health insurance market in future. As part of the strategic repositioning, Pronova BKK's entire image has been overhauled. All central contact points were redesigned to consistently support the brand essence of lightness. In this context, the brand logo and the flexible design system focus on the digital experience.
The challenge was to reflect the character of the new brand in the building branding and to conceptualize and design the additional merchandise products for the brand launch.
In collaboration with Hannes Drensler, Dominik Pander, Nadine Gerloff, Martina Massong, Stefanie Kornfeld.
Hey Stranger, 2021
Photography series
Camera: Leica minizoom, Porta 400 film
The Nation of Gondwana alternative music festival takes place every year on a weekend in July near Berlin. Equipped with film reels, we set off on a journey between tents, food trucks and groups dancing in the forest and by the lake. Friends and strangers find and lose themselves in the hot summer days.
Colors, 2019
Fashion trailer
Mediadesign Hochschule
A colorful insight into the diverse bachelor collections of the 2019 fashion design class at Mediadesign University. The aim was to produce a film that connects the various designs with a storyline. The shoot took place in a disused industrial building shell in Berlin.
In collaboration with Jonas Friedrich & Lea Einbrodt.
Setzkasten, 2019
Concept & Brand Identity
Creation of a modern brand identity for the universities internal letterpress studio.